“Giving Australia 2016”, launched on 1 December, 2016 by Assistant Minister for Social Services and Multicultural Affairs the Hon Zed Seselja, is the largest review of giving and volunteering in Australia. This three year research project will provide benchmark data to inform future policy decisions and encourage more charitable giving.
The research found that:
Lead researcher and director of Australian Centre for Philanthropy and Non-profit Studies at QUT Associate professor Wendy Scaife says there is an increasing propensity for donors to bypass charities altogether.
“It is both a joy and a trial… having technology that has enabled all of these wonderful ways that people can now give.
“Because this means that we don’t necessarily need the charity as the middleman and there is a real danger for the charities there.
“Of course, smart charities are setting up their own programs and using crowdfunding as another vehicle to raise funds. They are going on as an organisation not an individual. All of that is possible through technology.”
This further highlights the changing landscape of the not-for-profit and charity sector. An online presence is becoming increasingly important for engaging potential donors and volunteers, particularly when it comes to millennials.